Wal-Mart takes SMS Marketing to the limit

February 27, 2008 19:02 by author

An interesting article by Evan Schuman on his "Storefrontbacktalk" site describes how Wal-Mart’s highly secretive testing of SMS marketing in Dec-07 highlighted two important lessons: SMS messages are supposed to be punchy: don’t try and cram too much in Our mobile ... [More]

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America plays catch up

February 25, 2008 18:58 by author

Chris

James’ blog entry on Wal-Mart raised a very interesting point about the use of business messaging in America, particularly with his ending comment, “This was in the US, surely yet another sign that the States is opening up to the opportunities for business messaging.” ... [More]

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Formalising the text message – for or against?

February 21, 2008 19:15 by author

Chris

The surge of people using the text message to communicate raises an arguable question - should the text message become a formalised mode of communication? A court heard recently that the City of Detroit Mayor, Kwame Kilpatrick, declared under oath that he did not have an affair with his chief... [More]

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SMS sweet nothings

February 14, 2008 11:16 by author

Chris

Today is the day to declare your love for someone, so I thought that this was rather appropriate. As Valentine’s Day falls midweek this year, there’s a very high chance that you and your loved one won’t be in the same place all day, but that doesn’t mean that you can&r... [More]

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