I recently wrote an article on using Business SMS services to increase customer loyalty and retention and thought it would be useful to offer a chopped down version on our blog.

It has been proven time and time again that customer loyalty and retention are central for increasing business revenue. After all, it costs on average, three times more to acquire new customers that it does to keep an existing one. A study by the global business consulting firm, Baines and Company concluded: “A 5% increase in customer retention can increase a company’s profitability by 75%.”  (more…)