We have appointed our first ever Operations Director at Esendex- Bryan Brunt. His main responsibilities will be improving and driving the development of our operational changes and services, aligned with our global business plans. Bryan says;

“It’s a really exciting time to be joining Esendex with their ambitious plans to be global leader in business communications. Prior to joining Esendex, I spent two years as VP for a software company. My experience will help me to understand how best to support and provide a great service to our global customers, whilst adding significant business value to both our client base and Esendex.”

Even though Esendex already has an excellent service level record for almost 10,000 customers, Bryan still believes that there is room for further improvements. He is also aware that the infrastructure and operational services need to be really strong and scalable in line with our global expansion plans.

“All of our clients need to experience “excellence” in our solution and service offerings. This will mean that all operational systems, services and associated activities are ensured to be reliable and efficient. I have been extremely impressed since joining Esendex with their approach to providing good quality service to their customers. A goal of mine will be to make it a exemplary service.”

We had some fun in the office yesterday, creating videos and getting back to our roots learning about SMS messages.

Please take a look, it would be fantastic to hear what you think!

The power of the mobile channel is something that every business needs to appreciate. If you think about it, it’s a marketer’s dream. When was the last time you left home without your mobile phone? As long as the golden rules of marketing are observed – relevance, convenience, timeliness, then the possibilities are almost endless. With that in mind, here are 10 ways marketers can utilise this channel.

1. VIP preview campaigns
   This is a great added-value service you can offer to a select group of customers by alerting them to new stock arrivals, exclusive viewings or personalised offers and if you encourage your VIPs to forward the SMS to a friend in order to expand your customer base.
2. Launching a new product?
   Send customers the latest information about your new product, including their nearest point of sale. Give your customers the opportunity to reply in order to receive bonus packs or free samples.
3. Sale campaign promotions
   Why not tell your customer database about your latest sales promotions in advance via SMS. You can send a simple text message to inform customers of upcoming sales, a new store opening in their area, limited offers etc straight to your customers, regardless of where they are.

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We have appointed our very first Marketing Director – Geoff Love,  formerly Customer Marketing Director of HomeServe plc.  Geoff’s position will help us achieve our ambitious growth plans.

Julian Hucker, Esendex CEO explains; “Geoff helped grow HomeServe from 1m to 3m customers and this is just the type of growth that we’re also planning, so his experience will be vital.”

Geoff’s responsibilities will include setting and executing Esendex’s global marketing strategy and says;

“It is great to be joining Esendex at such an exciting time. The launch into the US along with the new products and services that we have in the pipeline represent huge opportunities. There’s also still loads of potential in Europe and Australia. We will need to work closer with our existing clients, really understand their requirements and see how we can help add even more value to their businesses.”

Whilst Esendex has almost 10,000 clients, Geoff has clearly pointed out that there are even more companies out there who are still not using SMS to talk to their customers and staff.

“Our challenge will be helping them to understand how the use of SMS can grow their businesses, provide better customer service and cut costs – particularly in the current economic climate, when everyone’s looking to make their business more efficient.”